The Internet is surely one of the best places to sell your creations. If you are an artist, keen on selling your artwork online, this ArtHearty post will give you 12 amazing tips to do just that. Check them out!
By selling your artwork, you get into a deal with the buyer. Apart from different ways, you also need someone to take care of the legalities.
Today, the Internet has opened a zillion avenues for budding artists from all fields. They can know, meet, and help each other even though they are separated by thousands of miles. In a similar way, the Internet has shrunk the world for artists who are looking to sell their work. You must remember, that selling artwork online isn’t a piece of cake. Remember, what you are trying to sell (pieces of art) is not a necessity, but somewhat of a luxury. For this very reason, you need to take a different approach. The tips mentioned below will guide you while you create your profile, interact with your followers, and deal with potential buyers. Follow these tips to make the process of selling your artwork online a tad easier.
It is very important that you create as many profiles as possible using diverse platforms. For example, use social media channels, blogs, and a website to showcase your artwork. Build multiple profiles so that you don’t miss out on any opportunities. You never know from where an opportunity might come knocking. You reach out to more people every time you create another profile.
Interact with people who visit your profiles. Start conversations with status updates, quizzes, and polls. This way, you learn more about people, and tap the potential lot. These people will advertise and appreciate your work only when they know about it.
You need to create awareness about the kind of work you do. If you paint in a particular style, talk about it. List down everything that is unique about your artwork. These are your strengths, and in a more practical approach, your selling points. By talking about these, give people reasons to buy your artwork.
Advertise on websites
You will find a lot of websites that sell and purchase artwork. Contact ‘all’ of them and see what they all have to offer. Always settle for deals that benefit you, but don’t lose out on time expecting too much. You can also sign up for services like Google AdWords, where, for a particular sum of money, your advertisements will be showed on websites relating to your kind of work.
Don’t focus entirely on the buyer’s profile
Don’t be too fussy about who buys your work. Agreed, that you want someone who appreciates the work to buy it, but you can’t always find ‘the’ buyer. There are people who may not understand your thoughts perfectly, but who respect your work nonetheless.
Most of us, even artists, know only the famous galleries. There are a lot of not-so-popular art houses and galleries who hold great exhibitions and attract just as many buyers. Hunt down all these galleries. Sometimes, they may not be big enough to hold exhibitions, but will surely help you out if your work is good.
Don’t limit yourself to your country. There are a lot of galleries from other countries that are just noteworthy. You may not find them easily, but if you look hard, you will get hold of a few. Get their e-mail addresses and send them request e-mails to host your work on their website.
Price it right
Always price your work right. Don’t expect too much, but don’t even compromise. Calculate your profits well, specially when you are dealing with a currency that isn’t your own. Overpriced work, albeit great, reduces the number of potential buyers drastically.
Display only the best
Whether it is on social media or on your website, display only the best of your work. Being an artist you are going to have an emotional attachment to all your works, but you have to cut the slab somewhere. Take a poll from co-artists and zero in on some of the best of your work. Too much at one confuses the buyer.
Provide multiple payment options
When people want to buy your work, make sure you provide them with multiple payment options. You don’t want to lose out on a great sale just because your website did not accept the buyer’s particular type of card.
If is very important that you tell buyers more about yourself. Though their main interest is the work they’re thinking of buying, it’s always good to know more about the creator. This will help you in creating a name of your own.
Collaborate with other artists and try to come up with something together. A combined goodwill can work wonders for two artists. The other artist’s fans will be exposed to your work and vice versa.
Selling your artwork online is not very easy a task. You also have to understand and learn everything about copyright and laws that govern these deals. Nevertheless, these tips will definitely guide through the process of selling your work via the Internet. Best of Luck!